Screen Shot 2023-12-07 at 9.59.58 am

CLIENT: Sir David Martin Foundation

PROJECT: Tax Appeal 2023

A charity dedicated to supporting  young people experiencing drug and alcohol addiction, Sir David Martin Foundation runs the only youth-specific detox program in NSW.

Working with the Foundation for the first time, we were deeply impressed by the incredible services and support they provide to young people caught in the grip of addiction.

Magnetic developed this Tax Appeal to tap into supporters’ love and remind them that addiction is not the end of the story for young people. With the right support it’s a chapter that can be closed as they get well and begin again – free from drugs and alcohol.

Supporters responded with wonderful generosity to our two wave appeal.

The campaign exceeded the Foundation’s 2023 target with a 25% increase in donations when compared to the previous year’s Tax Appeal.

“An incredible result. Thank you!” – Anna Alexander, Individual Giving Manager, Sir David Martin Foundation

Direct Mail | Fundraising Appeal | Creative Direction |  Copywriting | Graphic Design

Charity | Fundraising | Not-for-Profit | For purpose