Magnetic is a creative agency that helps you authentically connect with your audience.

Through the powerful combination of insightful strategy, outstanding creative and genuine emotion our work moves hearts, sparks imaginations and – most importantly – compels people to action.









We delve deep to develop a look and language that expresses the essence of your brand, so you can meaningfully connect with your customers across every touch-point.

Branding | Rebranding | Strategic Direction | Creative Concepting | Implementation


This is where we find your unique edge and use it to attract your audience – appealing to their hearts and heads (and sometimes their funny-bone), compelling them to action.

Integrated campaigns | TV | Digital | Social | Print


By listening to you and learning about your brand, products and customers, we’re able to authentically represent you with messaging, structure and tone that’s on-point, every time.

Web content | Print collateral | Fundraising Appeals & Products  Reports



Full-service production from concept to screen that brings your brand – and your vision – to life.

Scriptwriting | Production | TV spots | Long & Short form online content | Animation


Your website is the front door to your organisation and a showcase for your brand. Let us use our experience to devise an astonishingly simple, beautiful, mobile-friendly website that sets you apart from the rest.

Information Architecture | Mobile-first approach | Web Design & Development | Web content


Deborah and the team from Magnetic have been instrumental in helping us craft our donor communications, from appeal letters, right through to full development of a regular giving product for the last 18 months.

Deborah’s insight and experience in the not-for-profit sector is part of the reason we love working with Magnetic, but mostly it’s because Magnetic gets our tone, messaging and voice just right – every time.

Paula Gething Senior Manager Fundraising & Philanthropy

It was great to work with Magnetic on the production of the Compendium. The team were professional, friendly and had great vision in how to design a communications document so that it was both educational and visually appealing. Nothing was too much trouble and I recommend them highly.

Belinda Lucas Manager, Extractives Initiatives and Engagement Department of Jobs, Precincts and Regions

It was a pleasure to work with Magnetic, who provided excellent insights and helped us take our website to a new level. They were easy to work with, responsive and I’m delighted with the work that they have produced so far. Looking forward to continuing this partnership.

Stephanie Weston Marketing Business Partner
BAPTCARE (Home Care)

Masters of communicating digital to the non-digital, Deborah and Dave were able to work with internal stakeholders to identify a clear business vision, provide real examples of what was possible, and to map out a clear, pragmatic way forward with the business’s financial parameters.

Georgina Liew Senior Marketing & Brand Manager

I would highly recommend Magnetic to anyone looking for a creative agency that delivers meaningful outcomes.

Brittany Moran Global Customer Marketing Lead

Magnetic are exactly that. We’ve worked with them on numerous campaigns across several brands. They’ve always been able to intelligently interrogate briefs and create engaging short and long form copy across socials, websites, eDMs and brochures. They’re creative, responsive and pragmatic – we’re delighted to have found our proverbial needle in the haystack.

Nick Wilson General Manager, Marketing + Technology

Working with Magnetic Communications is an absolute pleasure. Their expertise and dedication have transformed our marketing efforts. From the outset, it was clear that we had found a partner who understood our goals and was committed to helping us achieve them. I have worked with Magnetic on a variety of marketing campaigns, including a tax appeal, creation of our regular giving program and an awareness campaign. Deb and the team have consistently demonstrated their expertise in the not-for-profit sector by developing creative and effective marketing strategies. Their ability to understand our brand and target audience has been impressive, resulting in campaigns that resonate with our supporters. Magnetic have become a trusted partner – they genuinely care about our success and I look forward to continuing our collaboration.

Anna Alexander Individual Giving Manager

FIA Awards: Winner 'Supplier Team of the Year 2024'

Magnetic is thrilled to have been awarded the honour of FIA’s ‘Supplier Team of the Year 2024’.

We’re deeply grateful to the wonderful team at Anglicare Victoria who nominated us.

Over the last two years, we’ve developed a powerful, trusting relationship with the AV team, which continues to grow and flourish.

Through fundraising appeals, a broad range of communications and the development of ‘Team Better Tomorrows’ (the new regular giving product) our work together is producing outstanding results and, most importantly, having a tangible, positive impact on the lives of vulnerable Victorians.

From Anglicare Victoria’s nomination submission:

“The impact of Magnetic on fundraising at Anglicare Victoria is unparalleled in the history of the organisation.They have helped to substantially lift the quality of fundraising so it’s reached the level of sophistication required of an organisation that is now one of the largest in Victoria…The percentage growth in revenue from winter appeals after two consecutive years of using Magnetic has been a staggering 109%.”

FIA_Winners Seal 2024


Sir David Martin Foundation

Regular Giving Product


Rebrand, Social Media & Website content

Anglicare Victoria

Regular Giving Product

Anglicare Victoria

Major Donor 2022 Tax Appeal
* FIA Victorian State Finalist: Most Innovative Campaign 2022


Social media + US website content

Baptcare Home Care

Home Care, Residential Aged Care... and more


Home Care & Residential Aged Care