While developing the concept for Anglicare Victoria’s Gift in Wills (GiW) collateral refresh, we reflected on the idea that as we move through life our priorities shift and change. Eventually turn our minds to ‘how will I be remembered’. Linking this notion to the central mission of Anglicare Victoria, we created: “A Legacy for Better Tomorrows”.

This GiW concept and the resulting collateral highlights the act of leaving a gift in your Will not as a chore, but a wonderful opportunity to create a lasting legacy that will help transform the future for the most vulnerable people in Victoria.

Magnetic developed a beautiful design aesthetic that echoes a mid-century modern style, prevalent in the childhoods of our key audience. Maintaining a strong focus on beneficiaries throughout the suite of communications, we coupled this  design aesthetic with uplifting imagery; compelling stories of impact and transformation; and insights from confirmed bequestors, advocates and Anglicare Victoria staff members.

Our work included: Donor Benefit Booklet, DM Pack, Advertising collateral, Enquirer Booklet, Tailored Info Sheets…and more.