Anglicare Victoria – Major Donor Tax Appeal 2022
2. AV Aid feature image

CLIENT: Anglicare Victoria
PROJECT: Major Donor Appeal
FIA Victorian State Finalist: Most Innovative Campaign 2022

Magnetic’s direct and compelling Major Donor Appeal highlighted the need for Emergency Relief as the soaring cost of living pushes already vulnerable people to their very limits.

Thanks to an extraordinary response, this campaign raised 300% over target, allowing Anglicare Victoria to fund multiple ‘AV Aid’ vans to bring relief to more people in desperate need.

Direct Mail | Fundraising Appeal | Major Donor |  Copywriting | FIA Awards | Philanthropy

Charity | Fundraising | Not-for-Profit | For purpose