CLIENT: Anglicare Victoria
PROJECT: Regular Giving Product
The Magnetic team are proud to have developed a new Regular Giving Product for Anglicare Victoria: Team Better Tomorrows
Tapping into Anglicare Victoria’s central mission, this product inspires supporters to join a compassionate team of people whose monthly gifts will help the most vulnerable kids in Victoria rewrite their futures.
Based on our strategic insights, Magnetic built this regular giving product around AV’s innovative education support programs that are transforming young lives.
By developing a compelling, ‘big idea’ for this regular giving product, we were then able to create a cohesive, emotionally rich donor journey across multiple channels from acquisition to retention.
Work included digital acquisition and face-to-face collateral, telemarketing scripts; DM Welcome Pack & Transition Pack; Video and Website comms; and 12-month eDM donor journey.