It takes an incredible amount of courage for a young person to go to rehab and begin the journey to leave addiction behind.

But it’s just the beginning. When they leave rehab, life can get really challenging – testing a young person’s hope, confidence and sobriety. Sadly, it’s when lives can be lost.

The Sir David Martin Foundation believes no young person should have to face that time alone. That’s why they run the lifesaving Aftercare program.

The Foundation asked Magnetic to develop a regular giving product that would inspire supporters to give monthly so they can expand the Aftercare program and ensure more young people have the support they need in the early stages of recovery.

Our concept?

Team180

Following an insightful strategic workshop, Magnetic developed a regular giving product that asks supporters to join together to form a powerful team with a singular focus: helping more young people get lifesaving Aftercare support in the critical six months – 180 days – after rehab.

Under the Team180 banner Magnetic has developed a compelling acquisition, conversion and retention journey for supporters, that’s engaging, inspiring and uplifting at every point.

It was our privilege to interview and film young people in the Aftercare program, along with their families and Aftercare Workers. These videos and interviews form a central part of the storytelling for Team180 supporters.

Visit the Team180 landing page for an overview of the product and see a selection of Team 180 videos here

Our work included: 

Acquisition: Videos, social media, eDMs, Value Exchange Asset (‘Drugs & Alcohol: Conversation Starter Tool Kit’), DM  Conversion Packs & Transition Packs.

Onboarding: Digital & DM Welcome Packs

Retention: 12-month digital donor journey inc eDM, SMS and Phone comms