The brief:

Have you ever been in a crowded restaurant, yet can easily hear your dinner companions? That’s probably thanks to Zintra.

Zintra’s acoustic products help commercial designers create amazing spaces with high acoustic performance, so you can hear and be heard.

For the launch of their new color range, Zintra asked Magnetic to develop a language and framework for the brand’s new range of nature-inspired colours.

Target Audience: Primarily for the US market, new & existing customers including Architects, Interior Designers, Project Managers and End Users.

Our response:

Magnetic developed two concepts for the launch.

The first, Colors for Connection has been used to launch Zintra’s six new biophilic-inspired product colors.

This concept was born from a deep understanding of the dilemma facing modern commercial designers – it’s not enough to create spaces that just look beautiful, they must also foster a sense of wellbeing and provide opportunities to connect.

Knowing this, our concept focusses not only on the surface of Zintra’s new color range but its ultimate, more meaningful purpose – to create spaces where people can feel good, be heard and enjoy time together.

Magnetic developed various taglines for the range, including ‘Mix. Match.Listen.’ ,  taglines for each product color, plus a tone of voice and language framework for use across advertising collateral, website and social media.

Our second concept, Color Never Sounded So Good acknowledged that everyone is aware of color that looks good, but creating products that deliver colors that sound good? That’s next level.

With a winking reference to synaesthesia (the sensory cross-over where people hear color or taste sound) this concept was created to bring together the notions of sound and color in a playful and intriguing way.

Seeing the scope of this concept,  Zintra will be using Color Never Sounded So Good  as its brand tagline.

Our work included: 

Concept development, tagline and copy development, social media  and launch resources.