The brief: 

Magnetic was engaged to redevelop and reinvigorate Trust for Nature’s regular giving (RG) program, using the ‘Habitat Forever’ sub-brand. The new product needed to be beautiful and engaging to convert individual givers and acquire new RG supporters. 

The concept:  Forever starts now

The promise to protect Victoria’s iconic landscapes and wildlife forever is powerful – and one that Trust for Nature is uniquely placed to deliver with the help of committed supporters. So why wait?

This energetic, inspiring concept asked supporters to take urgent, ongoing action to preserve Victoria’s state of natural wonder forever – starting now.

‘Forever starts now’ is an invitation to cross the start line, to make a meaningful commitment with an impact that ripples into the future – ensuring our state of natural wonder is protected, valued and thriving for generations to come. 

Our work included:

Strategy:

• Regular Giving Value Proposition
• Recruitment & Onbroarding journeys

Execution:

• DM transition, conversion & Acquisition packs
• eDM Welcome Journey
• DM Welcome Book, comms and gifts
• Social Acquisition campaign comms