The brief:

Climate change, invasive species and increasing urban development are threatening Victoria’s natural habitat like never before. Trust for Nature needed a proactive, uplifting appeal rallying nature lovers to help restore and protect habitats so those that come after us can enjoy Victoria’s  lands and wildlife as we have.

Our concept: For Future Generations

From extraordinarily majestic forests and stunning coastlines, to the rare beauty of alpine regions, grassland plains and beyond, Victoria is an incredible state filled with natural wonder.

Yet, we know the stark truth is that it is under ever-increasing pressure – and if we do nothing, it simply won’t be there for future generations to enjoy. But, there’s still time to act.

Our warm, evocative and uplifting concept, celebrates Victoria’s natural wonder and inspires people to join with us this tax time to protect it for future generations.

Our work included:

• Direct Mail,  Two Wave Appeal
• eDMs, Meta Ads, Social tiles
• Campaign Landing Page

Results:

Our first tax-time campaign for Trust for Nature saw a 25% increase in revenue, compared with Tax 2024