The brief:

To be prepared for the largest transfer of inter-generational wealth projected in the next two decades, the Leukaemia Foundation chose to partner with Magnetic to develop a new Gift in Wills (GiW) program. We worked together to develop a GiW-specific value proposition, a 3-yr strategic plan, and a suite of bold, inspiring and cohesive collateral that would resonate with the Leukaemia Foundation’s audience. 

The concept:

Love gives life meaning. It brings comfort and joy in the good times; hope and strength in the bad. When someone loves you, you are not alone.

Leaving a gift in your Will to the Leukaemia Foundation is a profoundly beautiful way to love beyond your lifetime – transforming the lives of people with blood cancer and standing with future generations to lighten the load.

Uplifting and contemporary, this concept empowers supporters to show their love, and create a legacy of meaningful, tangible change for people with blood cancer. 

Our work included:

Strategy:

• GiW Value Proposition 
• 3-yr GIW Campaign Strategy

Execution:

• DM Conversion Pack Enquirer Booklet
• Collective name & lockup
• Thank You Gift
• …and more.